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Why is SEAT So Special and Unique?

“SEAT  is dedicated to be the best forum for the professionals & executives in the sports & entertainment industry as the ONLY Peer-Driven & Operated Conference across the Sports & Entertainment Industry in the World.” - Christine Stoffel, Founder & CEO, SEAT, LLC

Check out the videos below and see what global industry leaders are saying about SEAT

SEAT 2016 Las Vegas

SEAT 2017 London

Why Come to SEAT?

SEAT Global Magazine June/July 2017 Issue!

Where The Best Minds in the Industry

Come Together to Collaborate, Share & Innovate

EVERY Professional Team

in ALL 5 Major U.S. Leagues Are Deeply Engaged in SEAT

Be Inspired .......

By Global Industry Leaders & The Industry’s Best Tech Innovators

Where Friendship Are Formed ....

The # 1 BEST Networking Event in the Industry

SEAT is About Life-Long Friendships - This Is A Community of Like-Minded Professionals


SEAT is about friendships family and helping each other move forward in our careers.

SEAT is about caring and a desire for your peers and their organizations to be successful..

SEAT is about being a part of something special and much bigger than what we can imagine..

SEAT San Francisco Softball Tournament
T-Mobile Arena SEAT 2016

SEAT is about life….. and our journey together..

“I have attended SEAT for 9 years and the relationships I have built over that time have been game changing in my life and in my job. SEAT is a ‘MUST-ATTEND’ event if you are a professional in the sports & entertainment industry” - Kevin Naylor, Vice President, Technology, Indiana Pacers

2017 Brings Deeper Engagement Opportunities to the SEAT Community

Live Video Streaming Discussions on the Hottest Industry Topics

Join us for panel discussions, debates & industry news!

Sport & entertainment practitioners share best practices,strategies,tips, news & insights.

Submit YOUR organization’s project success story

Connect, Engage & Collaborate with Your Industry Peers

Become an official SEAT Community Member & for membership benefits

Submit Your Budgets & Pack Your Bags!
See Below for Exciting SEAT Conference-Events for 2017 & 2018

Technology Focused Tracks

Roundtable Discussions

Friendships. Deep Discussions. Open Collaboration.

Track 1 - CEO/CXO Strategy Leaders with Focus on Tech Innovation, Organizational Technology Strategy, Revenue & Sponsorship

Track 2 -  Collegiate Industry Leaders (USA Conference Only)

Track 3 -  CRM / Database Marketing, Loyalty & Analytics Leaders

Track 4 -  Digital Marketing, Social Media, Analytics & Mobile Leaders

Track 5 -  Venue Technology & Security Leaders

Track 6 -  Game Day Presentation Leaders (USA Conference Only)

And….. We Love New Ideas!

SEAT Roundtable discussions

“By far, if I could only attend one IT conference a year it would be SEAT. Besides the incredible locations and accommodations, the content, networking and site tours are exactly what sports and entertainment professionals are looking for to help keep themselves and their organizations ahead of the competition. I especially enjoy the separate session tracks so I can get a much wider range of exposure to different solutions and topical discussions.” – Tod Caflisch, Vice President/Chief Technical Officer, Minnesota Vikings Football

“SEAT continues to be the most valuable industry-specific organization and conference for me. This organization has provided a vehicle through which I can build a network of peers from university and professional teams across the country. Through SEAT I find a group of colleagues who are intentional about addressing current industry issues, evaluating the impact of new technologies on the business, and building discussion/collaboration opportunities around these things. The peer-generated content and real life case studies mixed with a healthy blend of vendors as subject matter experts sets this conference apart as a “must attend” event for me.” – David Payne, Senior Technology Strategist- Athletics, University of Oklahoma

Hear how Brandon McNulty, prior CTO for International Speedway Corp and now the Vice President of Technology for Legends, describes SEAT. Click on the video below.

……… Be Inspired ……

… By New Ideas & Exciting Tech Innovations

… Awe-Inspiring Peer-Led Case Studies

… Open Collaboration & Round-Table Discussions

… Feel A Sense of “Community” Among Like-Minded Professionals

SEAT is the industry conference I rely on for idea generation and to assist in my current challenges as a problem solver and leader in the technical field. SEAT is the best environment where my colleagues across sports teams can foster platforms, strategies and knowledge with one another…” – Laura Zexter, Solution & Information Architect, Delaware North Companies-Boston TD Garden | Boston Bruins

Upcoming SEAT Events

“SEAT is a fantastic conference for learning during programming sessions, but where it distances itself from the pack is through unique networking opportunities across league and professional lines. The value of networking with peers and partners takes SEAT over the top.”

~ Chris Freet, Senior Associate AD-External Relations/Strategic Communications, University of Arkansas

SEAT 2017 London

London, England April 25 & 26, 2017
Twickenham Stadium - Home of Rugby Football Union

SEAT 2017 Atlanta

Atlanta Georgia July 16-19, 2017
Host Venue: Marriott Marquis-Atlanta

SEAT 2018 Seattle

Seattle, Washington- Dates To Be Announced
Hotel Venue - To Be Announced

SEAT 2018 Asia Pacific

Maui, Hawaii-December 2-4, 2018
Host Hotel: The Ritz-Carlton, Maui

Check-out What They Say About SEAT

davide-jones-v3“SEAT is the most intimate & engaging sports and entertainment conference-event across Europe and the world. I’ve attended five SEAT  conferences, three in the USA and two in London - the content, collaboration, knowledge sharing and networking is absolutely the best in the industry! SEAT is a MUST-ATTEND event EVERY year!” ~ David Jones, Vice President,Technology-AEG Europe/O2 Arena

SEAT London 2016

Hear how Jim Darrow, Director of IT for the Detroit Tigers, describes SEAT. Click on the video below.

“Kudos to everyone responsible for making the 2014 SEAT conference the best technology conference event I attended this year. The quality and breadth of content available the CIO, CRM and Digital verticals were all equally impressive. With so much at SEAT to follow, I will bring more team representatives to the 2015 event. We are already looking forward to San Francisco in 2015!” - David Curry, Vice President-Technology, Seattle Mariners

“SEAT London was an excellent opportunity to network with peers from across sport not just in the UK, but globally, too. It was interesting to learn about the practices and ideas being rolled out by other clubs and industries.” – Brand Development Manager, Milton Keynes Dons Football Club, United Kingdom

SEAT Global Sponsors
Our Global Sponsors are engaged in SEAT USA & SEAT Europe Events to enjoy the most immersive experience across the sports & entertainment industry!
Thank you To The SEAT 2017 Strategic Partners
Strategic partners are fully engaged in the most extensive manner through supporting our immersive global programs to empowering us to leverage their technology platforms to improve our SEAT business processes.


Sports & Entertainment Alliance in Technology

7147 E. Rancho Vista Drive, Suite C107

Scottsdale, Arizona 85251

Office: +1 (480) 359-2427

General Questions:

Sponsorship Questions:

©2011-2016 Christine Stoffel, LLC., ©2011-2016 SEAT,LLC. SEAT®, SEAT Europe®, SEAT Global Magazine®, SEAT Global TV®, Silicon Sports Accelerator®, CBR Sports Group®, iLead-SE® and Christine Stoffel® are trademarks and corporate entities owned by Christine Stoffel, LLC. Any unauthorized use of these names, or variations of these names, is a violation of state, federal, and international trademark laws.

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