SEAT Friendships


SEAT Deep Discussions


SEAT Open Collaboration


This weeks’ ‘Chat with Christine’ video interview with Scott Kegley, Executive Director of Digital Media & Innovation at Minnesota Vikings

“SEAT is a Global Community of Like-Minded Professionals Creating Life-Long Friendships”


Steve Reese“SEAT is the highlight of my year! Year in and year out, this conference has given me the opportunity to reconnect with my sports “Family”. Thanks SEAT for putting on an awesome event!!” ”   ~ Steve Reese, Chief Information Officer at Phoenix Suns

“It is impossible for me to explain what attending SEAT will do for you as a sport professional. You simply have to try it for yourself to experience the amazing sharing of knowledge, unique international networking and unparalleled atmosphere. See you in SEATTLE! #FOMO” ~ Jesper Nyholm, CEO 7peaks / Chief of Online & eHealth Gamification at Denmark Olympics

“SEAT 2017 Somehow has surpassed the prior conferences and every other conference I’ve attended including those I chair! The quality of the content, the networking and the atmosphere are amazing but at this point after five years, I expect it and yet am still amazed.”       ~ Paul Greenberg, Founder & Managing Principal at The 56 Group, LLC

“Each season participating in SEAT still find it the single best to attend for sports and entertainment professionals.”       ~ Chip Suttles, Vice President Technology at Seattle Seahawks

“SEAT is the most intimate & engaging sports and entertainment conference-event across Europe and the world. I’ve attended five SEAT  conferences, three in the USA and two in London - the content, collaboration, knowledge sharing and networking is absolutely the best in the industry! SEAT is a MUST-ATTEND event EVERY year!”     ~ David Jones, Sr.Vice President,Technology-AEG Europe/O2 Arena

“SEAT Like nothing I have ever experienced so unbelievably worthwhile, bring on the next one.”   – Jeremy Burrows, Manager, ICT and Office Services at New Zealand Rugby

“SEAT is a wonderful opportunity to meet your peers and discuss common problems. It is a great place to hear solutions and develop friendships that will help your team and your career. You will find that everyone is helpful and the sessions are great. Even rivals on the field help each other at SEAT. Great experience!”   ~Tommy Regan, Director of IT at VIrginia Tech Athletics

“SEAT represents the nexus of the great minds of sport who are shaping the future of the industry.”       ~ Peter Sorckoff , Strategic Partner at WITH/agency



This is an Executive Level track with a variety of sessions, open discussions and workshops providing Executives all the tools they need to be the best leader they can be, to become an exceptional mentor, motivator and innovator across their organizations.

There will be sessions focused on best practices in creating and leading strategic innovations and strategic technology roadmaps to ensure your organization is pointed in the right direction to be successful. Don’t miss your chance to network, interact and collaborate with other executives.


Previously called the CRM track, the industry leaders felt it was important to rename this track to current industry trends, relevant knowledge and learnings.
Sessions in this track will deep dive into the tools, analytics, processes, dashboards around CRM and database warehouses to bring to light case studies, best practices, strategic road-maps and workshops to ensure you are getting the most functionality out of your data, BI, loyalty programs, CRM, data warehouse & analytics for your organization.


Previously called the Digital Marketing Track, as the industry is continuing to evolve with digital marketing at the cornerstone of creating engaging fan experiences in the venue as well as out of the venue, SEAT evolves too.The sessions in this track will deep dive into the tools, strategy road maps and the progression of the digital marketing industry and its impacts of fans, customers, fan engagement, venues, operational data, analytics and how to gain the most out of the tools you have in your toolbox. Access to the industry’s global thought leaders and best minds bring to you case studies, best practices, strategic road-maps and workshops to amp up your game for your organizations’ digital marketing strategy!


For many years, this track has been known as the CIO/Venue Tech Track. As the industry is evolving and technology is the cornerstone for revenue, operations and fan engagement, the track is now named Hard Hat: Tech Advocacy through Architecture & Design.
Session discussions will focus on technology as the decision influencer with discussions to include Designing and Renovating Venues keeping the outcome in mind; Creating a Technology & Operational Framework for Decision-Making ; Smart building, IoT, How to Partner with Owners’ Rep, Architects, Contractors, etc; Leveraging Technology in the Architecture & Design of Venues; How to use Technology for Analytics,; Security Considerations in Venues – both physical and cyber/data; Data Center of the Future & Planning; Backup & Recovery Solutions & Planning for Disaster Recovery and much more!


Sunday morning closed-door program with collegiate leaders and focused industry discussions. This is an opportunity to provide collegiate leaders across the US, the opportunity to network, share & collaborate with their industry peers staying up to date with the latest of industry strategies, NCAA policies, campus and sport technology solutions and much more.


SEAT Roundtable discussions

“As a kid at Christmas you had that excitement of Christmas Day. You know that under the tree there is a gift for you and you can’t wait to open it. For me that is what SEAT is. I’m excited to get there because I know I will see some new technologies. I’m gonna meet really smart individuals who can add value to me both professionally and personally. If you could only attend one conference, this is it. Christine and her team have done an amazing job.”            Jerard Butts, Assistant Athletics Director Information Technology at Ole Miss

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