SEAT was established in 2006 by Christine Stoffel, while she was the Vice President of Technology & Strategic Operations for the Phoenix Coyotes.
Christine collaborated alongside with 15 sport industry peers to create 2 days of collaborative discussions, case studies & panels. 10 years later, over 1400 sport & entertainment leaders meet, network & collaborate at SEAT events across the globe.
“The most intimate & engaging sports and entertainment conference-event across Europe” ~ David Jones, Vice President,Technology-AEG Europe/O2 Arena
“SEAT is the ONLY Conference in the World that EVERY Professional Team in ALL 5 Major U.S. Leagues Attends” ~ Sean True, Sr Director, Club Services & Baseball Technology @ Major League Baseball
SEAT’s Brand Statement is Created & Shared Across the Industry
“SEAT is dedicated to be the best forum for the professionals & executives in the sports & entertainment industry as the ONLY Peer-Driven Industry Conference in the World.”
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Together, we shared a vision of bringing together industry tech leaders to collaborate & share their projects, strategies, best practices and much more.
As Technology Leaders passionate about the industry, we set forth the idea of changing the way the industry viewed technology.
For years, technology was seen as an expense. We felt passionate that technology should be seen an asset to be leveraged for revenue, fan engagement & change the “experience” in sports.
We felt compelled to change the way Technology Leaders engaged within their organizations… a mind-shift from a “techy stuck in a basement room”…. to a “strategic leader and an innovator with a voice to share strategy & vision with the organization.”
Lastly, we were determined to collapse the “silo’d departments” prevalent within sports organizations and to influence partnership through collaboration across every sport, venue and organization across the globe that we could reach.
This was our vision to accomplish together.
The SEAT Culture….
SEAT is About Life-Long Friendships - This Is A Community of Like-Minded Professionals
SEAT is about friendships family and helping each other move forward in our careers.
SEAT is about caring and a desire for your peers and their organizations to be successful..
SEAT is about being a part of something special and much bigger than what we can imagine..
SEAT is about life….. and our journey together..
“I have attended SEAT for 9 years and the relationships I have built over that time have been game changing in my life and in my job. SEAT is a ‘MUST-ATTEND’ event if you are a professional in the sports & entertainment industry” - Kevin Naylor, Vice President, Technology, Indiana Pacers
Technology Focused Tracks
Friendships. Deep Discussions. Open Collaboration.
Track 1 - CEO/CXO Strategy Leaders with Focus on Tech Innovation, Organizational Technology Strategy, Revenue & Sponsorship
Track 2 - Collegiate Industry Leaders (USA Conference Only)
Track 3 - CRM / Database Marketing, Loyalty & Analytics Leaders
Track 4 - Digital Marketing, Social Media, Analytics & Mobile Leaders
Track 5 - Venue Technology & Security Leaders
Track 6 - Game Day Presentation Leaders (USA Conference Only)
And….. We Love New Ideas!
“By far, if I could only attend one IT conference a year it would be SEAT. Besides the incredible locations and accommodations, the content, networking and site tours are exactly what sports and entertainment professionals are looking for to help keep themselves and their organizations ahead of the competition. I especially enjoy the separate session tracks so I can get a much wider range of exposure to different solutions and topical discussions.” – Tod Caflisch, Vice President/Chief Technical Officer, Minnesota Vikings Football
Create an agenda based on topics and discussions that peak your interest or things you want to learn.
SEAT is a conference created for you ……. by your industry peers.
We Are Continuing To Grow Our Global Community
SEAT USA Based Global Conference (Annual Growth)
In 2016, Over 25 Countries Were Represented
SEAT Europe (London) Conference Annual Growth - Total Attendance
In 2016, over 10 Countries Represented
Who Attends SEAT Events?
Heads of Technology
Heads of Strategy & Innovation
Heads of Security & Venue Operations
Heads of Marketing & Innovation
Heads of Revenue
Heads of Operations
Heads of Digital Marketing
Heads of Social Media
Heads of Sponsorship & Sales
Heads of Fan Engagement & Fan Experiences
Heads of Ticket Operations
CRM & Database Marketing Professionals
Mobile Marketing Professionals
SEAT Brand Strengths
OWNERSHIP WITH PASSION
- Owned and operated by a prior sports & entertainment executive, Christine leads by collaboration, transparency, openness, drive and passion.
- Christine is a leader who understands the industry peers’ challenges, pain points and desire to transform an industry; a desire to think differently through collaboration.
- Christine drives the business with integrity and truly listens, then translates and executes with passion.
INTIMATE & ENGAGING
- SEAT is known across the industry to be the most intimate and engaging conference-event in the industry.
- SEAT has an established reputation of fostering collaboration, sharing, thought-leadership and life-long relationships.
DYNAMIC & CONTINUING TO EVOLVE
- SEAT is a consortium, a community and a program which grows and changes organically as the industry leaders define what’s needed. Truly peer-driven from the roots.
STEADFAST PRINCIPLES WITH INTEGRITY
- SEAT is guided by “foundational principals” which are upheld with vigor by Christine Stoffel with the full support of the SEAT Community, Advisory Board and the Steering Committees.
SEAT Charter Members The Industy Peers Who Created the SEAT Vision
Aleksandar Sasha Puric
Maple Leaf Sports & Entertainment
Then: Phoenix Coyotes, NHL
Then: Arizona Diamondbacks
Now: Fan Interactive Marketing
Then: United Center
Now: MLB Advanced Media
Madison Square Garden
University of Oklahoma
Then: International Speedway Corp
Detroit Red Wings
San Francisco Giants
Then: Arizona State University
Now: KORE Software
Then: Portland Trailblazers
Ohio State University
Join Us for Our Upcoming SEAT Events
Sports & Entertainment Alliance in Technology
7147 E. Rancho Vista Drive, Suite B01
Scottsdale, Arizona 85251
Office: +1 (480)359-2427
General Questions: Conference@SEATConsortium.com
Sponsorship Questions: Sponsor@SEATConsortium.com